Arsenicum S T O R M fall/winter 2011-12

29 Марта 2011
S T O R M



«Arsenicum» with Dmitry Loginov at the head presents fall/winter 2011-2012 collection at the first international fashion week organized by Mercedes Benz in Russia. «Arsenicum» brand which is considered as one of the pioneers of russian menswear. High quality of garments and their visual presentation has been house's signature feature since its founding in 2004.

Guests of the show will experience the glance in the eye of the storm created by minds of Arsenicum design team. Slender Captains and courageous sea men fighting the waves in perfectly cut suits, mythical sea creatures covered in snake skin, messengers of the storm in masks, spirits of pirates caught in the fishing nets. Weather beaten skin, matted hair, floating fabrics, sparkling patterns, salt soaked clothes – everything pays its toll to the idea of the unbound hurricane of elements.

In the new season the Arsenicum men will be wearing as if hardened by salty winds classical wool pea-jackets, water-proof trenches, boot cut trousers combined of thick-set jersey, warm wool and soft cotton, printed cotton and suede shirts. The theme of the collections also brings forward the number of functional accessories and peculiar details: warming scarves and detachable hoods, knitted balaclava hats, rope-belts, leather gloves, mittens and flared pants.

Womenwear in the collection represented by feminine images of mythical spirits, Sirens, whose whispers echo the ideas of collection and lure you into following them. Long flared silhouette add to their romanticism: floor length dresses, coats, long skirts and slacks prevail. Sophisticated hand-created braided elements complete the look of many garments. Frame work of crashed ships are inspiration for the architecturally constructed vests and braided jackets resemble the skeleton of big sea fish Fishing nets are transformed into palantines and scarves braided leather shines and glistens like scales.

Tight bound of astronomy, architecture and natural phenomena has been an inspiration for the printed graphics in the collection: maps of the starry sky, structural vaults and bas reliefs of the temples, marble of the foaming wave, piles of the rope in dark ship hold – all of these elements are the base for the prints made on stretchy cooton and delicate mix of cashmere with silk.

Color scheme of the collection includes dozens patterns of sea mood, which softly merges with the sky: from ivory white to dirty grey, from deep blue to numerous shades of black. Colours of sun dried wood, marine rope, ship pillar, sea foam and pebble complete the palette.


Mercedes Benz Fashion Week gathers the best team to work on the show. Arsenicum would like to thank its constant beauty partners MAC and Essensuals for making the most incredible images come into life. Shoes for the collection was kindly presented by Corso Como boutiques.


Let the Storm begin!
Roman Yakubson/Margarita Sayapina
Arsenicum
Roman Yakubson, Margarita Sayapina
pr@arsenicum.co.uk, roman.yakubson@gmail.com
Arsenicum Website